WHAT WE DO 事業内容
Global Brand Operations
Selling products overseas requires more than launching a listing.
Basic Living combines product development, marketplace operations, logistics, customer feedback, and continuous brand improvement to drive long-term growth in international markets.
DAILY OPERATIONS
Products, logistics,
customer feedback
Long-term success is built on getting the small details right.
OPERATIONS 日々の業務
Japanese product development, global
e-commerce expertise.
Basic Living combines Japanese product development with global e-commerce expertise.
ABOUT BASIC LIVING 会社概要
Company Overview
Basic Living Co., Ltd. is part of the Fun Standard Group, specializing in overseas e-commerce, international marketplace management, and global brand development from Fukuoka, Japan.
COMPANY NAME
Basic Living Co., Ltd.
PARENT COMPANY
Fun Standard Co., Ltd.
ESTABLISHED
August 4, 2015
BUSINESS
Overseas e-commerce, product development, marketplace operations, and brand management.
MAIN BRANDS
BELLEMOND / HIBINO / PYKES PEAK
TEAM SIZE
Approximately 15 members, including part-time staff (as of May 2026).
HEADQUARTERS
Onojo, Fukuoka, Japan
GLOBAL OPERATIONS
Amazon US, Europe, Australia, and other international e-commerce marketplaces.
GROUP SCALE
Approx. 120 employees across the Fun Standard Group
GROUP REVENUE
Approx. ¥7.6 billion (US$50 million) in annual revenue (Group total, FY2025).
01
Global marketplace operations
We manage and grow brands across international marketplaces through product page optimization, pricing strategy, inventory coordination, advertising, and customer experience improvements.
02
Product Localization
Products are adapted for international markets through packaging design, localization, compatibility testing, instruction development, and continuous customer feedback after launch.
03
Brand Building
We position and present our products for overseas markets through localized branding, clear messaging, and customer-focused product pages.
04
Logistics & Compliance
From shipping and inventory management to tariffs, labeling, VAT, and marketplace compliance, we coordinate the operational side of global e-commerce.
05
Brand Presence
We develop and manage global brand experiences across storefronts, websites, marketplace content, and digital marketing for our brands.